\renewcommand{\pressbegin}{%maybe set dimensions, esp 1 inch margins, here
\settowidth{\@utila}{\@addr@fr}%
\renewcommand{\ifta}{0}%
\txa{Setup beginning of press release}%
\renewcommand{\headrulewidth}{0pt}\renewcommand{\footrulewidth}{0pt}%
\begin{flushleft}%
\rule{\textwidth}{1pt} \par \noindent
\centerline{\LARGE \@pr@release \strut} \par\noindent%
\rule{\textwidth}{1pt} \par \noindent
\setlength{\tabcolsep}{0pt}%
\begin{tabular}{l@{\hspace{1em}}l}%
\textbf{\@contact@phr:} & \@name@fr \strut \\%
& \parbox[t]{\@utila}{\@addr@fr  \strut } \strut \\ %%
\ifempty{\@phn@fr}{}{\textbf{\@phn@phr:} & \@phn@fr \strut \\}%
\ifempty{\@phnb@fr}{}{\textbf{\@phn@phr:} & \@phnb@fr \strut \\}%
\ifempty{\@phnc@fr}{}{\textbf{\@phn@phr:} & \@phnc@fr \strut \\}%
\ifempty{\@phnd@fr}{}{\textbf{\@phn@phr:} & \@phnd@fr \strut \\}%
\ifempty{\@fax@fr}{}{\textbf{\@fax@phr:} & \@fax@fr \strut \\}%    % maybe email, web site?
\textbf{Date:} & \@xdate%
\end{tabular}%
\end{flushleft}%
\rule{\textwidth}{1pt} \par \noindent
\centerline{\textbf{\Large \@pr@headline}} \par \noindent
\rule{\textwidth}{1pt} \par \noindent
\begin{doublespace}%
\ifthenelse{\boolean{@pr@by}}{\noindent \@pr@byline \\}{}\noindent
}%
\PhrMore{\thepage\ of \pageref{LastPage}}
\Cfooter{\@more@phr}\cfooter{\@more@phr}%
\cheader{\@pr@shorthead}\rheader{\thepage}%
